Saturday 12 July 2008

My first week.

Hello- a 'first post' so here's some info; I'm a Producer / Director in broadcast TV in the UK- that job title means I normally work in a self contained role where I'm assigned a short vt to make that will go within a programme. My background is mainly entertainment TV, kids, and factual stuff.

I've been doing this for 12 years now, and as TV becomes more and more formatted the creativity is being sucked out of the role. Where normally you would do everything from find the contributor, location, crew, editor, style of content, write the questions, then attend the edit now it seems all you often have to do is just ask the questions to the subject and that's it!

Since 2006 I have focussed more and more on video content for online viewers- identifiying markets uncatered to. Its this area where I'm going to focus more of my corporate work, and use the elements used in broadcast TV and apply them to customers visiting a website.

The past week I have started making initial contact with web design companies throughout the northwest of England.

The first thing that has struck me is despite the amount of people watching video content online, from around 170 web design companies websites I've visited, only two actually use video content!

So kudos to http://www.duodesign.co.uk/ whilst they use video in its most basic form (a simple testimonial from a customer), it sits well next to the big banner on its left hand side and serves a purpose.

The only other website I came across was http://www.duodesign.co.uk/ who used an unconventional video size to explain something about football (I cant recall what the video was about but go and take a look).

That's it- bye for now.