Estate agents, furniture retailers, established chainstores- are all victims. Even today it was announced the shoe stores Barratts was going into administration. For now the 400 shops will stay open.
So, I have to bring in online video content into the discussion, as that is what I do. So, how can it be an advantage in these tough times?
Professionally made video content on websites can make a company stand out beyond competitors, which is important more than ever before right now. When people surf around for prices, the personality and staff from a company can make a faceless business seem friendly and approachable- just think, Bernard Matthews and Victor Remmington was doing it for their companies decades ago!
If the person in the film is the one who answers the phone to new customers, then its a great ice breaker.
Estate Agents would really benefit from presenting their staff in video form to potential new customers, testimonials from previous customers build up confidence in dealing with a business that is new to you.
If you would like to look at getting video content on your company website, give me a call- I'm on 0845 602 8874.
Jonathan.
1 comment:
Hi Jonathan,
I´ve been watching your work as a video producer and director on youtube, so I think that your proposition It´s quite strong, due to the increase of the use of internet as a tool and it´s influence and the habits formed around it, it is harder every day think on making business whitout the help of such powerful resouce.
thanks.
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